| Deliverables
These are the deliverables that we
typically supply to a client during an engagement. Of
course, each engagement is different, so the first
deliverable is the tailoring of this list to meet the
Client's particular needs.
1. Engagement Plan
A plan of just how the engagement will
proceed, the tasks that will be accomplished and the
deliverables that will be provided to the Client.
2. Site Recommendations for Client's
Web Site
A set of recommendations for the
Client's site to maximize its effectiveness in converting
visitors to customers will be developed and provided
to the Client and the Client's Webmaster.
3. Site Design Guidelines
The result of several years'
experience in Web marketing is a set of design guidelines
for the site to maximize its performance with the search
engines. Most of these do not show to the visitor, but
can make a big difference in how the site will perform with
the search engines. This very valuable guidance
is provided to the Client and to the Client's Webmaster.
4. List of Key Phrases and Estimates of
Number of Searches Per Day Across the Internet for Each
Once agreement with the Client has been
reached about the key phrases to be used, a list of those
key phrases and the expected number of searches across all
Internet search engines will be provided to the
Client.
5. Revised Narrative and Revised Meta
Tags.
The narrative on the site will be revised
to make it more effective and get higher search engine
placement. The meta tags will be similarly revised.
All revisions will be delivered to the Client for approval
before being given to the Webmaster.
6. Log Analysis Report
The log produced by the Web server gives
a lot of useful information about the progress of the
marketing campaign as well as information that we use to
guide the campaign. A detailed log analysis report
will be furnished to the Client regularly, at the time
intervals corresponding to the Client's service option.
7. Search Engine Position Analysis
An analysis is done regularly of the
position of the Client's site in the major search
engines. This analysis will be shared with the
Client, at time intervals corresponding to the Client's
service option.
8. Pay for Position Report
If the Client chooses to have
davedoesitall.com manage a pay for position campaign, then
results of this campaign are reported regularly to the
Client.
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